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January 18, 2021

4 High Converting Guest Post Pitch Templates And Why They Work

Written by Purushottam Kiri

A guest post is a great way to get your content in front of a new audience and build relationships at the same time.

But it can be a real time-suck.

If you don’t have the right emails to pitch, it can take days to get your email noticed.

But by using our templates, you can spend less time pitching and more time writing.

And that means more time to grow your blog.

Here’s 4 templates you can use to get your email noticed:

#1: The ‘I’m a guest on your platform, but I’m also a fan’ pitch

- Subject Line:

“Hey, I’d love to guest post on your platform”

- Body:

[Start with a paragraph that establishes your connection to the host/editor. This could be ‘I’m a big fan of your work, you’re one of my favorite bloggers’, or something to that effect.]

I’m a guest on your platform, but I’m also a fan.

[Tell them about a time you interacted with them or how you learned about their platform.]

Anyway, I’m writing to you because I’d love to submit a guest post.

[Tell them what you’d like to write about and why they should accept it.]

I think it would be a great fit for your readers because it’s:

[Here’s where you tell them what the post is about. Also, if you have any past examples or case studies, we recommend you include them here.]

I’d love for you to take a look and let me know what you think.

I’ve attached the first few paragraphs as an overview.

Best,

Your Name

- Why It Works:

This template works because it establishes a connection with the editor, shows them why you’re a good fit for their platform, and gives them a glimpse of what you’re going to write about.

#2: The ‘I’m a guest on your platform and I’m promoting something’ pitch

- Subject Line:

“I have something to promote on your platform, but I’d love to submit a guest post too”

- Body:

[Start with a paragraph that establishes your connection to the host/editor. This could be ‘I’m a big fan of your work, you’re one of my favorite bloggers’, or something to that effect.]

I have something to promote on your platform, but I’d love to submit a guest post too.

[Tell them about a time you interacted with them or how you learned about their platform.]

Anyway, I’m writing to you to promote something that I think your readers would love.

[Tell them what you’re promoting and why they should care.]

I think it would be a great fit for your audience because it’s:

[Here’s where you tell them what it is and why they should care. If you have any case studies or testimonials, we recommend you include them here.]

I’d love for you to take a look and let me know what you think.

I’ve attached the first few paragraphs as an overview.

Best,

Your Name

- Why It Works:

This template works because it shows the editor that you’re a good fit for their platform and that you have something to promote.

It’s a win-win for both parties.

#3: The ‘Here’s my guest post on another platform’ pitch

- Subject Line:

“I just published a guest post on your competitor, but I have a better one for you”

- Body:

[Start with a paragraph that establishes your connection to the host/editor. This could be ‘I’m a big fan of your work, you’re one of my favorite bloggers’, or something to that effect.]

I just published a guest post on your competitor, but I have a better one for you.

[Tell them about a time you interacted with them or how you learned about their platform.]

Anyway, I know this is really short notice (and it is), but I was hoping you might be able to take a look at my new guest post and consider running it on your platform instead of the other one.

[Tell them what it is and why they should care.]

I think it would be a great fit for your readers because it includes:

[Here’s where you tell them what the post is about. Also, if they want any case studies or testimonials from others who have tried the product/service before, we recommend including them here.]

Best,

Your Name 

- Why It Works: This template works because it shows the editor that they can get something exclusive if they run this article instead of the other ones out there now. 

#4: The ‘Your platform needs an article like this and here are 3 reasons why’ pitch 

- Subject Line: “This article will solve x problem for y audience on z topic and here are 3 reasons why"

- Body:

[Start with a paragraph that establishes your connection to the host/editor. This could be ‘I know you probably get pitched all day long by people who want space on your platform so I wanted to make sure I had something valuable to offer before sending this email]

Anyway, I wanted to send you a guest post but wanted to make sure it was something you’d enjoy and that your audience would enjoy.

To give you an idea of what I have in mind, it’s [insert article topic here] and here are 3 reasons why:

1) They will learn [1 sentence explaining how they will benefit from this article]

2) They will [1 sentence explaining how they will benefit from this article]

3) [1 sentence explaining how they will benefit from this article]

I’ve attached the first few paragraphs as an overview.

Best,

Your Name

- Why It Works: This template works because it shows the editor that this is something their readers need and why. You might be able to add other bullets if you want to list more benefits of your article. 

Conclusion

So, there you have it. A step-by-step process for writing the perfect guest post pitch. The key to getting your pitch accepted is making it easy for the editor to say yes, right?

And that’s what these templates do – they make it super easy for them to say yes.

Written by Purushottam Kiri

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